Online Dating Interface Features Interact with Evolutions Gender Selection Biases

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This study investigates the gender differences in online dating sites; how gender effects interplay with the user interface elements of online dating sites. Specifically, we explore how different interface modality features increase the sense of social presence of the prospective date including location-awareness, pictures, or video. 

  • Researchers: Soyoung Jung, Soojin Roh, Hyun Yang, Frank Biocca
  • Funder: Newhouse Endowment

Emoticon & Anthropomorphism

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Understanding how people use IM on Smartphone is of crucial importance to this new technology trend of Smartphone rising. An online survey (N=110) examined how IM users use emoticons when they are chatting through IM based on cultural and gender difference. 

  • Researcher: Soyoung Jung, JunKyung Kim, Li Chen
  • Funder: Newhouse Endowment

A Study of Danmaku: Social Presence, Transportation to Narrative, Attention, Enjoyment and Cognitive Workload

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Project intends to examine people’s Danmaku video (videos with overlaid comments) watching experiences, with particular focus on their feeling of co-viewing with other people, transportation into the narrative, attention, enjoyment and cognitive workload.

  • Researchers: Yuqian Ni, Frank Biocca
  • Funder: Newhouse Endowment

Investigation of Teen’s Perception & Credibility in Virtual Network

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This study introduces a deviant group among youth that constantly consumes and shares information on virtual social networks in the cyberspace. this study will show the characteristics of this new type of group within virtual social networks using an empirical research approach. Also, youth who are in the early stages of brain development are likely to show brain plasticity within the framework of the theory of mind and feel unmediated social presence while they use mediated communication tools. It may result confusion on their perception for information credibility and also it cause another confusion on their decision making process by persuasive information from social media. 

  • Researcher: Soyoung Jung
  • Funder: Newhouse Endowment