Service UX with a Mobile Guide in a medical check-up center

The current project aims to examine the role of social presence as the service experience value. Our research team seeks to investigate the impact of social cue from the mobile guide, and explore the mediation effect between credibility or enjoyment to perceived satisfaction.

• Researcher: Hwayeon Kong

A Study of Danmaku: Social Presence, Transportation to Narrative, Attention, Enjoyment and Cognitive Workload

Project intends to examine people’s Danmaku video (videos with overlaid comments) watching experiences, with particular focus on their feeling of co-viewing with other people, transportation into the narrative, attention, enjoyment and cognitive workload.

• Researchers: Yuqian Ni, Frank Biocca
• Funder: Newhouse Endowment