Projection Mapping

We examine the form of augmented or mixed reality called projection mapping also known as three-dimensional (3D) projection mapping and how it affects on cognition, emotions, and behaviors. This study is on the studies of psychological effect, cognitive perception, and behavior change of this new medium e.g., immersion, usability, emotion, attitude, memory, visuospatial perception, learning, and et cetra.

• Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
• Funders: Newhouse Endowment, Sungkyunkwan University

Interactive Advertising on Large Display

This study examines current research in the field of interactive advertising on a large public display with interactivity (gesture interaction) and self-representation (avatar self-presence). The core of this research is based on an interaction concept of a large display like digital signage.

• Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
• Funder: Newhouse Endowment, Sungkyunkwan University