Voice Control System & Multiplatform Use

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How do users perceived their relationships with voice agents that embody and represent interaction with a device? And what kind of interaction would be best for users and voice agents in a multiplatform or multi-device environment? Would users prefer and respond more strongly to a single, consistent voice agent that follows users across platforms? Or would they prefer and trust specialist agents who “specialize” in their interaction with a particular platform. 

  • Researchers: Soyoung Jung, Kwanmin Lee, Frank Biocca
  • Funders: Sungkyunkwan University, Newhouse Endowment

Auditory Presence & Neuroimaging

By using neuroimaging approach, this study investigates if presence as mental representation of reality  can be traced by neuroimaging by using 3D video and audio stimuli and fNIRS.

  • Researchers: Stephen Song, Mincheol Shin, Frank Biocca
  • Funder: Newhouse Endowment

Projection Mapping

We examine the form of augmented or mixed reality called projection mapping also known as three-dimensional (3D) projection mapping and how it affects on cognition, emotions, and behaviors. This study is on the studies of psychological effect, cognitive perception, and behavior change of this new medium e.g., immersion, usability, emotion, attitude, memory, visuospatial perception, learning, and et cetra.

  • Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
  • Funders: Newhouse Endowment, Sungkyunkwan University

Online Dating Interface Features Interact with Evolutions Gender Selection Biases

This study investigates the gender differences in online dating sites; how gender effects interplay with the user interface elements of online dating sites. Specifically, we explore how different interface modality features increase the sense of social presence of the prospective date including location-awareness, pictures, or video. 

  • Researchers: Soyoung Jung, Soojin Roh, Hyun Yang, Frank Biocca
  • Funder: Newhouse Endowment

3D Sound in Virtual Reality

The current project aims to examine the effects of three dimensional sound on presence and parasocial relationship. Our research team seeks to investigate the impact of virtually realistic sound (i.e., 3D sound) on the overall experience in virtual reality. We employ “head-tracking“ function to realize more natural sound. In addition, the design of the current project also comprises a temporal synchronicity dimension.

  • Researchers: Mincheol Shin, Stephen Song, Frank Biocca, Yeonhee Cho, Yuqian Ni
  • Funder: Newhouse Endowment

Experiences with an Tour Guide Drone

The current project aims to examine the level of perceptions from the drone human-driven vs. algorithm-driven. Our research team also seeks to interaction effects with these factors; gender and perceived safety.

  • Researchers: Hwayeon Kong, Frank Biocca

Interactive Advertising on Large Display

This study examines current research in the field of interactive advertising on a large public display with interactivity (gesture interaction) and self-representation (avatar self-presence). The core of this research is based on an interaction concept of a large display like digital signage.

  • Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
  • Funder: Newhouse Endowment, Sungkyunkwan University

Sports Event & Advertisement Effectiveness

This independent study project found that sport involvement, team involvement, result of the game, watching with acquaintances, and usage of social media have effect on the effectiveness of the advertisement during a sport event.

  • Researchers: Stephen Song, Frank Biocca
  • Funder: Newhouse Endowment

Weight & Media Experience

This study intends to seek if the weight of a medium is related to perceived reality and seriousness of the news topic. The result of the study would imply how people can perceive given information differently when they are holding mobile devices; compared to heavier, older devices.

  • Researchers: Stephen Song, Mincheol Shin, Frank Biocca
  • Funder: Newhouse Endowment

A Study of Danmaku: Social Presence, Transportation to Narrative, Attention, Enjoyment and Cognitive Workload

Project intends to examine people’s Danmaku video (videos with overlaid comments) watching experiences, with particular focus on their feeling of co-viewing with other people, transportation into the narrative, attention, enjoyment and cognitive workload.

  • Researchers: Yuqian Ni, Frank Biocca
  • Funder: Newhouse Endowment

M.I.N.D. Methods Workshop

Workshop with associate Lab in Korea, Konkuk University, at MIND Lab Syracuse involving over 15 participants from Korea here under the Brain Korea initiative. 

  • Researchers: Frank Biocca, Stephen Song, Soyoung Jung, Jennifer Galley, Leanne Hirschfield, Steve Jeong
  • Funders: Brain Korea, Konkuk University