Voice Control System & Multiplatform Use

How do users perceived their relationships with voice agents that embody and represent interaction with a device? And what kind of interaction would be best for users and voice agents in a multiplatform or multi-device environment? Would users prefer and respond more strongly to a single, consistent voice agent that follows users across platforms? Or would they prefer and trust specialist agents who “specialize” in their interaction with a particular platform. 

• Researchers: Soyoung Jung, Kwanmin Lee, Frank Biocca
• Funders: Sungkyunkwan University, Newhouse Endowment

Projection Mapping

We examine the form of augmented or mixed reality called projection mapping also known as three-dimensional (3D) projection mapping and how it affects on cognition, emotions, and behaviors. This study is on the studies of psychological effect, cognitive perception, and behavior change of this new medium e.g., immersion, usability, emotion, attitude, memory, visuospatial perception, learning, and et cetra.

• Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
• Funders: Newhouse Endowment, Sungkyunkwan University

Experiences with an Tour Guide Drone

The current project aims to examine the level of perceptions from the drone human-driven vs. algorithm-driven. Our research team also seeks to interaction effects with these factors; gender and perceived safety.

• Researchers: Hwayeon Kong, Frank Biocca

Service UX with a Mobile Guide in a medical check-up center

The current project aims to examine the role of social presence as the service experience value. Our research team seeks to investigate the impact of social cue from the mobile guide, and explore the mediation effect between credibility or enjoyment to perceived satisfaction.

• Researcher: Hwayeon Kong

Interactive Advertising on Large Display

This study examines current research in the field of interactive advertising on a large public display with interactivity (gesture interaction) and self-representation (avatar self-presence). The core of this research is based on an interaction concept of a large display like digital signage.

• Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
• Funder: Newhouse Endowment, Sungkyunkwan University