Voice Control System & Multiplatform Use

How do users perceived their relationships with voice agents that embody and represent interaction with a device? And what kind of interaction would be best for users and voice agents in a multiplatform or multi-device environment? Would users prefer and respond more strongly to a single, consistent voice agent that follows users across platforms? Or would they prefer and trust specialist agents who “specialize” in their interaction with a particular platform. 

• Researchers: Soyoung Jung, Kwanmin Lee, Frank Biocca
• Funders: Sungkyunkwan University, Newhouse Endowment

Emoticon & Anthropomorphism

Understanding how people use IM on Smartphone is of crucial importance to this new technology trend of Smartphone rising. An online survey (N=110) examined how IM users use emoticons when they are chatting through IM based on cultural and gender difference. 

• Researcher: Soyoung Jung, JunKyung Kim, Li Chen
• Funder: Newhouse Endowment

Service UX with a Mobile Guide in a medical check-up center

The current project aims to examine the role of social presence as the service experience value. Our research team seeks to investigate the impact of social cue from the mobile guide, and explore the mediation effect between credibility or enjoyment to perceived satisfaction.

• Researcher: Hwayeon Kong

Weight & Media Experience

This study intends to seek if the weight of a medium is related to perceived reality and seriousness of the news topic. The result of the study would imply how people can perceive given information differently when they are holding mobile devices; compared to heavier, older devices.

• Researchers: Stephen Song, Mincheol Shin, Frank Biocca
• Funder: Newhouse Endowment

Presence, Privacy Concern and LBS

The purpose of current project is to investigate the effects of social presence on privacy concern in location based social network service (LB-SNS). We use Social Presence Theory as a theoretical framework, and seek to examine the potential negative effects of social presence, which was not much considered crucial in the previous literature.

• Researchers: Mincheol Shin, Younbo Jung, Doohwang Lee, Youngnam Seo
• Funder: Nanyang Technological University

Investigation of Teen’s Perception & Credibility in Virtual Network

This study introduces a deviant group among youth that constantly consumes and shares information on virtual social networks in the cyberspace. this study will show the characteristics of this new type of group within virtual social networks using an empirical research approach. Also, youth who are in the early stages of brain development are likely to show brain plasticity within the framework of the theory of mind and feel unmediated social presence while they use mediated communication tools. It may result confusion on their perception for information credibility and also it cause another confusion on their decision making process by persuasive information from social media. 

• Researcher: Soyoung Jung
• Funder: Newhouse Endowment