Online Dating Interface Features Interact with Evolutions Gender Selection Biases

This study investigates the gender differences in online dating sites; how gender effects interplay with the user interface elements of online dating sites. Specifically, we explore how different interface modality features increase the sense of social presence of the prospective date including location-awareness, pictures, or video. 

• Researchers: Soyoung Jung, Soojin Roh, Hyun Yang, Frank Biocca
• Funder: Newhouse Endowment

Experiences with an Tour Guide Drone

The current project aims to examine the level of perceptions from the drone human-driven vs. algorithm-driven. Our research team also seeks to interaction effects with these factors; gender and perceived safety.

• Researchers: Hwayeon Kong, Frank Biocca

Service UX with a Mobile Guide in a medical check-up center

The current project aims to examine the role of social presence as the service experience value. Our research team seeks to investigate the impact of social cue from the mobile guide, and explore the mediation effect between credibility or enjoyment to perceived satisfaction.

• Researcher: Hwayeon Kong

Presence, Privacy Concern and LBS

The purpose of current project is to investigate the effects of social presence on privacy concern in location based social network service (LB-SNS). We use Social Presence Theory as a theoretical framework, and seek to examine the potential negative effects of social presence, which was not much considered crucial in the previous literature.

• Researchers: Mincheol Shin, Younbo Jung, Doohwang Lee, Youngnam Seo
• Funder: Nanyang Technological University

A Study of Danmaku: Social Presence, Transportation to Narrative, Attention, Enjoyment and Cognitive Workload

Project intends to examine people’s Danmaku video (videos with overlaid comments) watching experiences, with particular focus on their feeling of co-viewing with other people, transportation into the narrative, attention, enjoyment and cognitive workload.

• Researchers: Yuqian Ni, Frank Biocca
• Funder: Newhouse Endowment

Investigation of Teen’s Perception & Credibility in Virtual Network

This study introduces a deviant group among youth that constantly consumes and shares information on virtual social networks in the cyberspace. this study will show the characteristics of this new type of group within virtual social networks using an empirical research approach. Also, youth who are in the early stages of brain development are likely to show brain plasticity within the framework of the theory of mind and feel unmediated social presence while they use mediated communication tools. It may result confusion on their perception for information credibility and also it cause another confusion on their decision making process by persuasive information from social media. 

• Researcher: Soyoung Jung
• Funder: Newhouse Endowment