Neuromarketing: Advertisement Experiment

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This experiment asked: “Can we measure the brain activity of consumers watching advertisements?” The project explores correlating brain activity with user experience while viewing ads to predict product success and market-readiness with a new research modality, fNIRS.

  • Researchers: Leanne Hirshfield, Brian Sheehan, Joanne Barretto, Sarah Bratt, Danushka Bandara
  • Funder: Newhouse Endowment

Online Dating Interface Features Interact with Evolutions Gender Selection Biases

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This study investigates the gender differences in online dating sites; how gender effects interplay with the user interface elements of online dating sites. Specifically, we explore how different interface modality features increase the sense of social presence of the prospective date including location-awareness, pictures, or video. 

  • Researchers: Soyoung Jung, Soojin Roh, Hyun Yang, Frank Biocca
  • Funder: Newhouse Endowment