This independent study project found that sport involvement, team involvement, result of the game, watching with acquaintances, and usage of social media have effect on the effectiveness of the advertisement during a sport event.
My project measures brain states of individuals on Facebook who consider sharing trending digital media events. In a modification of Matthew Lieberman of UCLA’s experiment, this fNIRS project measures “buzz” in the brain when participants share or do not share viral or trending media.
The purpose of current project is to investigate the effects of social presence on privacy concern in location based social network service (LB-SNS). We use Social Presence Theory as a theoretical framework, and seek to examine the potential negative effects of social presence, which was not much considered crucial in the previous literature.
This study introduces a deviant group among youth that constantly consumes and shares information on virtual social networks in the cyberspace. this study will show the characteristics of this new type of group within virtual social networks using an empirical research approach. Also, youth who are in the early stages of brain development are likely to show brain plasticity within the framework of the theory of mind and feel unmediated social presence while they use mediated communication tools. It may result confusion on their perception for information credibility and also it cause another confusion on their decision making process by persuasive information from social media.
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