Voice Control System & Multiplatform Use

How do users perceived their relationships with voice agents that embody and represent interaction with a device? And what kind of interaction would be best for users and voice agents in a multiplatform or multi-device environment? Would users prefer and respond more strongly to a single, consistent voice agent that follows users across platforms? Or would they prefer and trust specialist agents who “specialize” in their interaction with a particular platform. 

• Researchers: Soyoung Jung, Kwanmin Lee, Frank Biocca
• Funders: Sungkyunkwan University, Newhouse Endowment

Projection Mapping

We examine the form of augmented or mixed reality called projection mapping also known as three-dimensional (3D) projection mapping and how it affects on cognition, emotions, and behaviors. This study is on the studies of psychological effect, cognitive perception, and behavior change of this new medium e.g., immersion, usability, emotion, attitude, memory, visuospatial perception, learning, and et cetra.

• Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
• Funders: Newhouse Endowment, Sungkyunkwan University

Online Dating Interface Features Interact with Evolutions Gender Selection Biases

This study investigates the gender differences in online dating sites; how gender effects interplay with the user interface elements of online dating sites. Specifically, we explore how different interface modality features increase the sense of social presence of the prospective date including location-awareness, pictures, or video. 

• Researchers: Soyoung Jung, Soojin Roh, Hyun Yang, Frank Biocca
• Funder: Newhouse Endowment

Emoticon & Anthropomorphism

Understanding how people use IM on Smartphone is of crucial importance to this new technology trend of Smartphone rising. An online survey (N=110) examined how IM users use emoticons when they are chatting through IM based on cultural and gender difference. 

• Researcher: Soyoung Jung, JunKyung Kim, Li Chen
• Funder: Newhouse Endowment

Interactive Advertising on Large Display

This study examines current research in the field of interactive advertising on a large public display with interactivity (gesture interaction) and self-representation (avatar self-presence). The core of this research is based on an interaction concept of a large display like digital signage.

• Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
• Funder: Newhouse Endowment, Sungkyunkwan University

Investigation of Teen’s Perception & Credibility in Virtual Network

This study introduces a deviant group among youth that constantly consumes and shares information on virtual social networks in the cyberspace. this study will show the characteristics of this new type of group within virtual social networks using an empirical research approach. Also, youth who are in the early stages of brain development are likely to show brain plasticity within the framework of the theory of mind and feel unmediated social presence while they use mediated communication tools. It may result confusion on their perception for information credibility and also it cause another confusion on their decision making process by persuasive information from social media. 

• Researcher: Soyoung Jung
• Funder: Newhouse Endowment

M.I.N.D. Methods Workshop

Workshop with associate Lab in Korea, Konkuk University, at MIND Lab Syracuse involving over 15 participants from Korea here under the Brain Korea initiative. 

• Researchers: Frank Biocca, Stephen Song, Soyoung Jung, Jennifer Galley, Leanne Hirschfield, Steve Jeong
• Funders: Brain Korea, Konkuk University