Workload and Emotion

This project involves measuring workload and emotion while participants view music videos. Uses the DEAP dataset as stimuli and machine learning on cognitive data to develop classification models for new brain states.

  • Researchers: Danushka Bandara, Leanne Hirshfield, Mark Costa, Sarah Bratt, Mingyu Zhong
  • Funders: Newhouse Endowment

Datamining Approach on Emotion

This project employed machine learning to see if using ECG/EDA with fNIRS data can successfully categorize human emotion. Result showed 93.39% accuracy. Currently submitted to HCI conference.

  • Researchers: Danushka Bandara, Stephen Song, Leanne Hirshfield
  • Funder: Newhouse Endowment

Neuromarketing: Advertisement Experiment

This experiment asked: “Can we measure the brain activity of consumers watching advertisements?” The project explores correlating brain activity with user experience while viewing ads to predict product success and market-readiness with a new research modality, fNIRS.

  • Researchers: Leanne Hirshfield, Brian Sheehan, Joanne Barretto, Sarah Bratt, Danushka Bandara
  • Funder: Newhouse Endowment

Meditation

The meditation project involves using fNIRS to detect differences in brain state of individuals meditating. A collaboration with Hamilton State College faculty and students, the meditation experiment is aimed at assessing the effects of meditative states on the brain. Longitudinal studies with vulnerable populations such as trauma victims, veterans, and other local individuals is part of future work. 

  • Researchers: Leanne Hirshfield, Danushka Bandara, Mark Costa, Stuart Hirshfield, Sarah Bratt
  • Funder: Newhouse Endowment