Brain Korea 21+ Project

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Developing graduate schools and nurturing R&D manpower - Invest funding for graduate students and post-doctorates, contracting researchers to exert their efforts solely on research and study.

  • Researchers: Eui Jun Jeong, Hye Rim Lee, Joon Hyun Jeon, Seora Lee, Ji Hye Yoo, Dae Young Lee, Joo Woo Kim, Man Su Park, Seung jae Lee
  • Funder: National Research Foundation of Korea (NRF) grant funded by the Ministry of Education

Game Users Panel Research

Prepared target populations and appropriate questionnaire. Investigated the social psychological and personality effects of playing games. Conducted an analysis of player participant data gathered from a professional survey institute in South Korea (n = 1,800).

  • Researchers: Eui Jun Jeong, Hye Rim Lee, Joon Hyun Jeon, Seora Lee, Ji Hye Yoo, Dae Young Lee, Joo Woo Kim, Man Su Park, Seung jae Lee
  • Funder: Korea Creative Content Agency (KOCCA) grant funded by the Ministry of Culture, Sports and Tourism

Serious Game Project for Planning and Practice

Investigated the recent emergence of serious game research trends. Conducted the analysis of a serious game case study focused on a successful project. Developed the success model for application in South Korea.

  • Researchers: Eui Jun Jeong, Hye Rim Lee, Dae Young Lee, Joo Woo Kim
  • Funder: Korea Creative Content Agency (KOCCA) grant funded by the Ministry of Culture, Sports and Tourism

Gamification Activation in Government and Public Sectors

Investigated the positive effects of gamification based on success case analysis. Defined concepts, categorization, and evaluations of gamification for the Korean government and public institutions. Proposed directions for future development.

  • Researchers: Eui Jun Jeong, Hye Rim Lee, Dae Young Lee
  • Funder: Korea Creative Content Agency (KOCCA) grant funded by the Ministry of Culture, Sports and Tourism

SSK, Social Sciences Korea

Strengthening academic abilities in the field of social science through systematic support for social science research groups and next-generation human resources.

  • Researchers: Eui Jun Jeong, Hye Rim Lee, Ji Hye Yoo, Dae Young Lee
  • Funder: National Research Foundation of Korea (NRF)

Virality

My project measures brain states of individuals on Facebook who consider sharing trending digital media events. In a modification of Matthew Lieberman of UCLA’s experiment, this fNIRS project measures “buzz” in the brain when participants share or do not share viral or trending media.

  • Researchers: Sarah Bratt, Leanne Hirshfield, Jeff Hemsley
  • Funder: Newhouse Endowment

Presence, Privacy Concern and LBS

The purpose of current project is to investigate the effects of social presence on privacy concern in location based social network service (LB-SNS). We use Social Presence Theory as a theoretical framework, and seek to examine the potential negative effects of social presence, which was not much considered crucial in the previous literature.

  • Researchers: Mincheol Shin, Younbo Jung, Doohwang Lee, Youngnam Seo
  • Funder: Nanyang Technological University

Change in State Suspicion

My project has 3 experiments in an investigation of the overall neural activity of change in state suspicion  (CISS). Instant messaging between partners, fNIRS measurement of state suspicion, and an experiment conducted online with authentic and fake phishing websites. 

  • Researchers: Leanne Hirshfield, Philip Bobko, Alex Barelka, Mark Costa, Sarah Bratt
  • Funder: U.S. Air Force

 

Pilot’s Perceptions of Autonomous Systems

We investigated U.S. Army helicopter pilots’ perceptions of autonomous systems. The goal is to help the VTD identify core considerations related to the integration of the Artificial Intelligence system they are developing into future helicopters.

  • Researchers: Leanne Hirshfield, Mark Costa
  • Funder: U.S. Army Vehicle Technology Directorate

 

Biometrics

In a collaboration with electrical engineering and computer science post-doc and faculty, this project measures brain patterns elicited from mathematics and image-matching n-back tasks to identify  individuals on the basis of their “brain-print.” The study required participants to come into the lab multiple times to participate in EEG and fNIRS data collection.

  • Researchers: Vir Phoha, Abdul Serwadda, Sujit Poudel, Leanne Hirshfield
  • Funder: Newhouse Endowment

A Study of Danmaku: Social Presence, Transportation to Narrative, Attention, Enjoyment and Cognitive Workload

Project intends to examine people’s Danmaku video (videos with overlaid comments) watching experiences, with particular focus on their feeling of co-viewing with other people, transportation into the narrative, attention, enjoyment and cognitive workload.

  • Researchers: Yuqian Ni, Frank Biocca
  • Funder: Newhouse Endowment

Environmental News & Proximity

This project investigates if the proximity of the news topic is related to brain activity. It is expected that people are more likely to use different brain regions when they are exposed to news from geographically closer location compared to farther locations.

  • Researchers: Stephen Song, Sung Yoon Ri, Makana Chock

  • Funder: Newhouse Endowment

A New Mathematical Theory of Communication

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The current project relates natural science to social science. Specifically, the concept of psychological distance is revisited to be applied to the context of physics. This research argues that the sub-dimensions in the concept of psychological distance has potential to be applied to mathematical formulas in physics (e.g., the formula of velocity). In addition, the current study integrates the theory of evolutionary psychology to coherently articulate the concept.

  • Researchers: Mincheol Shin, Younbo Jung, Doohwang Lee, Youngnam Seo
  • Funder: Nanyang Technological University

Investigation of Teen’s Perception & Credibility in Virtual Network

This study introduces a deviant group among youth that constantly consumes and shares information on virtual social networks in the cyberspace. this study will show the characteristics of this new type of group within virtual social networks using an empirical research approach. Also, youth who are in the early stages of brain development are likely to show brain plasticity within the framework of the theory of mind and feel unmediated social presence while they use mediated communication tools. It may result confusion on their perception for information credibility and also it cause another confusion on their decision making process by persuasive information from social media. 

  • Researcher: Soyoung Jung
  • Funder: Newhouse Endowment

Meditation

The meditation project involves using fNIRS to detect differences in brain state of individuals meditating. A collaboration with Hamilton State College faculty and students, the meditation experiment is aimed at assessing the effects of meditative states on the brain. Longitudinal studies with vulnerable populations such as trauma victims, veterans, and other local individuals is part of future work. 

  • Researchers: Leanne Hirshfield, Danushka Bandara, Mark Costa, Stuart Hirshfield, Sarah Bratt
  • Funder: Newhouse Endowment

Virtual Reality and Phenomenology

Recently, virtual reality become to be reissued by the development of Oculus Rift. However, applications of virtual reality are just brought from existing programs for 2D display. I am seeking a new approach to the design of virtual reality with phenomenology. 

  • Researcher: Hyoungtaek Lim

M.I.N.D. Methods Workshop

Workshop with associate Lab in Korea, Konkuk University, at MIND Lab Syracuse involving over 15 participants from Korea here under the Brain Korea initiative. 

  • Researchers: Frank Biocca, Stephen Song, Soyoung Jung, Jennifer Galley, Leanne Hirschfield, Steve Jeong
  • Funders: Brain Korea, Konkuk University